Marketing ROI Calculator | One Study Preparation Tools

Calculator

Start with a simple campaign ROI estimate.

Use this quick form for basic ROI, then use the Marketing ROI Hub below for intake, cost lines, attribution confidence, CAC, ROAS, scenarios, saved comparisons, and exports.

Marketing ROI Hub

Review campaign economics, attribution confidence, scenarios, and channels.

Use this deeper section for paid social, search, email, direct mail, events, influencer campaigns, local ads, and agency planning. It starts blank and keeps saved comparisons in this browser only.

Campaign intake

Set the channel, goal, timing, and tracking quality before reviewing the numbers.

Start blank

Campaign name Channel or medium Campaign goal Tracking method Start date End date

Attribution setupChoose a tracking method to see attribution guidance.

Goal focusChoose a goal to see which metric deserves extra attention.

Campaign cost breakdown

Ad spend Creative production Agency or freelancer fees Software or tool costs Landing page or tech setup Promotional giveaways Influencer or affiliate payouts Other campaign costs

Revenue attribution and customer volume

Direct attributed revenue Assisted or multi-touch revenue Attribution model Baseline revenue for period Campaign-period revenue Average order or deal value Average gross profit per sale New customers acquired Leads, signups, or downloads Average customer lifetime value

Scenario and sensitivity

Stress-test the same campaign with optimistic, base, and pessimistic assumptions.

Choose scenario

ROI

Simple ROI

Enter inputs

Profit

Net profit

Enter inputs

Revenue

Attributed revenue

Enter inputs

ROAS

Return on ad spend

Enter inputs

CAC

Cost per customer

Enter inputs

LTV:CAC

Long-term health

Enter inputs

Risk

Recommendation band

Enter inputs

Advanced metrics and break-even

Total campaign costEnter inputs

Break-even revenueEnter inputs

Break-even salesEnter inputs

Cost per lead or signupEnter inputs

Estimated uplift revenueEnter inputs

Attribution confidenceEnter inputs

Scenario revenueEnter inputs

Scenario costEnter inputs

Recommendation bandEnter inputs

Risk and action plan

Calculate the campaign to see ROI range, attribution warnings, and next-step recommendations.

Saved channel comparison

Save up to five local campaign scenarios and compare ROI, CAC, and channel fit.

Save a campaign to see comparison bars.

Campaign	Channel	ROI	ROAS	CAC	LTV:CAC	Action
No saved campaigns yet.

Attribution guide and next steps

Last-clickCredits the final touch before conversion. Simple, but it can undervalue awareness and nurture activity.

Linear multi-touchSpreads credit across touches. Useful when the customer journey has multiple campaign steps.

UTM starterUse source, medium, campaign, content, and term tags so results can be compared later.

Common mistakeDo not include unrelated revenue, forget creative costs, or assume attribution is perfect.

Review VelocityMarketing Review OmniLocal Open Cash Flow Calculator

Reading the result

Separate attributed revenue from the quality of the attribution.

This estimate helps you see whether attributed revenue, acquisition cost, channel choice, and scenario range support scaling, testing, pausing, or reviewing a campaign.

Before you act

Channel mix, repeatability, and tracking quality sit outside the headline ROI.

It does not prove attribution, confirm buyer behavior, account for every brand-lift or seasonality effect, or guarantee future campaign results. Review tracking quality, follow-up, channel context, and repeatability before making decisions.

Related work

Related engagement system

VelocityMarketing

Campaign questions, regional assignments, response handling, controlled tests, and review.

Related engagement system

OmniLocal

Market-entry evidence, territories, regional partners, channel priorities, and expansion review.

Related Tools

Calculator

Business ROI Calculator

Compare ROI, payback, risk, and investment options.

Scaffold MomentumFinancial Open tool

Calculator

Event Profit Calculator

Estimate event profit, break-even, unit economics, and risk prompts.

MarqueeCommunity Open tool

Assessment

Campaign Readiness Assessment

Score campaign launch readiness across goals, channels, budget, tracking, and workflow.

VelocityMarketing OmniLocal Open tool

Assessment

Stream Setup Assessment

Review stream readiness across content, tech, guests, visuals, safety, and run-of-show.

RiverStreaming Open tool

FAQ

Questions this tool helps frame.

What counts as campaign revenue?

Use revenue you can reasonably connect to the campaign. If attribution is unclear, treat the result as a rough review prompt.

Why should I track CAC and ROAS too?

ROI shows profit against total campaign cost, ROAS focuses on ad spend efficiency, and CAC shows how much each new customer costs.

Why does campaign structure matter?

A campaign result is easier to trust when channels, replies, owners, and follow-up are tracked clearly.

How does this connect to VelocityMarketing and OmniLocal?

VelocityMarketing supports campaign workflow and reporting. OmniLocal supports white-label local reach, partner, and territory work.

Working notes

Keep the formula with the assumptions.

ROI = ((Revenue Attributed to Campaign - Campaign Cost) / Campaign Cost) * 100Subtract total campaign cost from attributed revenue, divide by total campaign cost, then compare the result with ROAS, CAC, LTV:CAC, and break-even assumptions.
Update the result when the record changesSupplier terms, sales, stock, costs, timing, and channel deductions can change the result materially.
Continue the operating reviewVelocityMarketing, OmniLocal
Check the connected numbersBusiness ROI Calculator, Event Profit Calculator.
Prepare the non-financial questionsCampaign Readiness Assessment, Stream Setup Assessment.

Estimate marketing ROI, CAC, ROAS, scenarios, and channel fit.

Start with a simple campaign ROI estimate.

Review campaign economics, attribution confidence, scenarios, and channels.

Campaign intake

Campaign cost breakdown

Revenue attribution and customer volume

Scenario and sensitivity

Simple ROI

Net profit

Attributed revenue

Return on ad spend

Cost per customer

Long-term health

Recommendation band

Advanced metrics and break-even

Risk and action plan

Saved channel comparison

Attribution guide and next steps

Separate attributed revenue from the quality of the attribution.

Channel mix, repeatability, and tracking quality sit outside the headline ROI.

Questions this tool helps frame.

Keep the formula with the assumptions.

Bring the inputs, assumptions, result, and what remains unresolved.

Estimate marketing ROI, CAC, ROAS, scenarios, and channel fit.

Start with a simple campaign ROI estimate.

Review campaign economics, attribution confidence, scenarios, and channels.

Campaign intake

Campaign cost breakdown

Revenue attribution and customer volume

Scenario and sensitivity

Simple ROI

Net profit

Attributed revenue

Return on ad spend

Cost per customer

Long-term health

Recommendation band

Advanced metrics and break-even

Risk and action plan

Saved channel comparison

Attribution guide and next steps

Separate attributed revenue from the quality of the attribution.

Channel mix, repeatability, and tracking quality sit outside the headline ROI.

Where this preparation can lead.

VelocityMarketing

OmniLocal

Review nearby planning questions.

Business ROI Calculator

Event Profit Calculator

Campaign Readiness Assessment

Stream Setup Assessment

Questions this tool helps frame.

Keep the formula with the assumptions.

Bring the inputs, assumptions, result, and what remains unresolved.